(Image source: Touching Myself)
BY RICHARD LAYCOCK
You're watching multisource health news analysis from Newsy.
It’s racy. It’s raunchy. It’s controversial. But this is no accidental crotch shot. Glamour model Rhian Sugden shows all and more in an ad for the Male Cancer Awareness Campaign on the Touching Myself website.
“So, do you want to see me touch myself? You’re going to like this” (cut) “OK fellas get your finger and your thumb and check around your balls … not too hard mind.”
Ballsy ad – yes. But what’s the point? Ad Rants suggests...
“The ad... aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal.”
And reception for the sexy campaign ad has been mixed. A blogger for FHM says O-M-G.
“To be fair, now that image is burned onto your retinas for all time the campaign has worked. We would check our balls 18 times a day if it meant Rhian Sugden never did that again.”
But others say it may be a bit, well, weird, but it will probably work. An Inquisitr blogger says...
“Rhian Sugden’s video is sexy, then scary, then WTF! then OMG, and finally, funny. It’s a video that will (hopefully) make men around the world touch themselves for all the right reasons.”
Transcript by Newsy.
