McDonald's Packaging Gets A Colorful Makeover For A More 'Modern' Look

McDonald's will roll out new bags, boxes and cups featuring a design it hopes will appeal to younger customers.

By Briana Altergott | January 12, 2016

When it comes to McDonald's, millennials just haven't been lovin' it. But the fast-food giant might be working to change that with a brand-new look. (Video via McDonald's)

Just a few weeks after announcing its new McPick 2 menu, McDonald's will roll out new bags, boxes and cups this month featuring a design it hopes will appeal to the younger crowd.

As you can see from these press photos, the chain is ditching those signature red, white and gold colors and replacing them with bolder hues and bigger typography.

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The company's senior director of global marketing said in a press release, "McDonald’s is a fun and modern brand, and this was a progressive way to turn our packaging into art and support a community where fashion is an expression."

But not everyone is thrilled about the face-lift.

Eater equated the move to "putting lipstick on a pig." "But perhaps all the money ... being spent to update McDonald's packaging and make its restaurant interiors more trendy would be better put toward a different objective: improving the quality of its food."

And a writer for E! said the update "is a dash of desperate if you ask us."

Micky D's says it plans to distribute the new packaging to over 36,000 restaurants worldwide throughout the year.

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