Where's the fresh beef? Apparently, it'll soon be under the golden arches.
McDonald's is swapping out frozen burger patties for fresh beef in 14 of its Dallas-area locations.
The company has been touting 100 percent real beef patties for some time now, but its website says freezing them maintains "the freshest flavor."
McDonald's has been fighting slumping sales in the U.S., and testing fresh beef could be another effort to lure in customers.
And some of McDonald's biggest competitors, like Shake Shack, use fresh beef burgers as a main marketing point.
While it's still early to see if fresh beef will be rolled out everywhere, a company spokesman told USA Today, like any test at the company, this is simply meant "to see what works and what doesn’t."
This video includes clips from McDonald's, Shake Shack and images from Consumerist Dot Com / CC BY 2.0, Robert Course-Baker / CC BY 2.0, Brandon Wang / CC BY ND 2.0, Mike Mozart / CC BY 2.0 and Ernesto Andrade / CC BY ND 2.0.