(Image Source: iPhone Developer Labs)
BY: KYLIE MCGIVERN
You're watching multisource tech video news analysis from Newsy.
In the sandbox of the marketplace, Apple isn’t looking to play nice -- especially when addressing rumors of a new low-cost iPhone. Cult of Mac explains...
“The perfectionist attitude of CEO Steve Jobs could be heard in the comments by Cupertino executives... there is no rush to slap the tech giant’s logo on just any inexpensive smartphone. The duo stressed any low-cost handset must dominate the category, that the company will always lead with technology and design.”
Apple’s two top dogs say the discounted phone would have to be a -- “innovative, category-killer experience”. TFTS blogger Steve Andersen isn’t buying that just yet...
“This is pretty much the company line for any Apple product, it seems, so you can take that with as big a grain of salt as you require to help you sleep nights.”
But he adds there might be something to the rumor...
“The fact that they’re talking about it at all says something, though, and especially when weighed against the explosion of small, cheap Android phones cropping up all over the planet. Apple believes ... that they can weather said explosion due to their various advantages.”
Executives say Apple’s products aren’t threatened by Android’s price because they already have the upper hand of self-termed -- “sustained advantages.”
GigaOM agrees...
“Considering how far ahead of the competition Apple is in terms of smartphone profits, and the resulting pile of cash in the company coffers, it can definitely afford to watch and wait for quite a while longer...”
But are consumers and Apple waiting for the same thing? Macgasm clarifies the way it sees it...
“What the rumor-mongers really want is a newly designed, new form-factor phone, with a cheap price, not a cheaply priced iPhone...Apple doesn’t do things just for the sake of doing them. They do things that they think will obliterate the status quo. Until they think they have a product like that, they won’t release crap because people are calling for it.”
For now, hopefuls will have to watch and wait before Apple enters in the game of low-cost smart phones.
After all, the company says it won’t play, until its sure to win.
Transcript by Newsy.
