Last-Minute Shoppers May Help Starbucks Top Its Gift-Card Sales Record
In 2014, Starbucks sold 2.5 million gift cards on Christmas Eve alone, and this year, the coffee giant says it's poised to beat that number.By Jamal Andress | December 22, 2015
If you're wondering what's under the tree this year, statistically speaking, it's probably a gift card. And, if it is a gift card, it's probably for Starbucks.
Starbucks says it's going to sell more gift cards this year than it ever has, which is impressive because last year, one in seven American adults received a Starbucks gift card.
In 2014, the coffee giant sold 2.5 million gift cards on Christmas Eve alone — that's over 1,700 cards per minute.