Krispy Kreme's Packaged Goods Are Putting A Hole In Sales
While in-store sales have improved, Krispy Kreme says consumers aren't buying its packaged products from other stores.By Christian Bryant | September 10, 2015
Krispy Kreme's "Hot Now" doughnut beacon is a gift to consumers, but it's probably not helping sell doughnuts outside of Krispy Kreme stores.
The company's shares fell Thursday to their lowest point since 2013, and it might have something to do with where consumers want to buy doughnuts. Let's just pause here for a second.
President and CEO Tony Thompson said while retail sales were "strong," consumers aren't really feeling the packaged goods being sold in stores that aren't Krispy Kreme.