(Image Source: The Street)

BY LOGAN TITTLE

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The King has left the building—and no, we’re not talking about Elvis.
In the latest battle between Man vs. Food, Burger King has moved on from its monarch mascot to a more tasteful campaign—focusing on their trademark Whopper. KUSA explains why—

“Burger king executives say its part of a much-needed re-invention of the chain, that will include more healthy menu options, and more advertising aimed at moms, than teens, which the king was designed for.”

Now that health is the new highlight—will the Whopper win over the worrisome moms? A writer for Esquire isn’t convinced.

(video source: Business Wire)

“Weighing in at 820 calories, 56 grams of fat, and 1400 milligrams of sodium, it's not exactly what I'd classify as diet-friendly, and in fact it's actually less healthy on every count than the original Whopper.”

Regardless of the nutritional facts, The Street says -- this was a much-needed move..

“The King campaign was not even able to maintain a loyal following among its … audience … Burger King's market share fell to 14.2% from 15.6% in the first five years after the King's crowning, while rival McDonald's (grew) to 46.8% from 43.6%.”

Consumers are even in favor of the dynasty’s downfall, saying—he’s just plain creepy. Here’s
KMSP.

“I am glad because there is a picture where a king popped up in a window, and I have got to tell you, there is things that I don't want to see when I am at my sink looking out a window. Hannibal lecter and that thing.”

Monday is the first day of the new campaign and USA Today says the company doesn’t have plans to bring the crown back.

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