It's Not Just Starbucks; These Brands Can Name Their Price
Certain businesses are able to charge more for their products and still retain a loyal customer base. Here's why.By Katie Link | July 7, 2015
Starbucks raised its prices ... again. Some perhaps think we should be shocked, dismayed, swear to never purchase another cup of joe from them — but we'll be back.
Starbucks dominates its market. With over 22,000 storefronts worldwide, Starbucks can afford to increase prices, knowing loyal customers will return day after day for their caffeine fix. (Video via Starbucks)
It made us wonder: Who else dominates their target audience, and how exactly do they get away with naming their price? It tends to boil down to this: We want nice things.