It's Not Just Facebook: OKCupid Experiments With Users Too
If you've been looking for love online, there's a chance somebody has been looking at how you're looking.By Sebastian Martinez | July 29, 2014
Looking for love online? There's a chance somebody else has been looking at just how you go about doing it.
Popular dating site OKCupid revealed in a blog post that the site has been running experiments on how users go about finding a match, including removing profile pictures and telling badly matched couples they were actually good matches.
OKCupid co-founder Christian Rudder rationalized the experiment, saying: "Guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work."