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BY YUTAKA HAYASHI
ANCHOR ERICA COGHILL


You’re watching multisource business news analysis from Newsy.

Following a series of blunders, Netflix stock has plummeted from $210 per share Septermber 14 to just above $130 Tuesday. The Wall Street Journal wonders if the stock might rebound:

“...they are also below just about every price target that’s been set by analysts covering them, so it’ll be interesting to see if there’s going to be analysts that come in now and say ‘now we think we should buy because the sell-off has been overdone. Or if they don’t want to change that opinion, because Netflix is right now such a bad name among consumers."

Some believe Netflix’s decision to split its services into two separate sites was a good move. An analyst explains to Bloomberg:

“A pure-play online business would be smaller and faster- growing, with more freedom to experiment … ‘The separation of online streaming and DVDs will set the stage for spinning off or selling the DVD business in the future.’”

But in an attempt to reorganize the company, Netflix might have thrown away its appeal as the one-stop solution for all your movie needs. San Francisco Chronicle highlights a comment on Netflix CEO Hasting’s blog:

"I don't understand why I will now have to go to two separate websites to manage my queues, the only reason that I have both services is because half the things I watch aren't available yet on streaming ... this split seems to do nothing but help you, Netflix and Qwikster. It does not really help any of us, the end users, at all."

Another issue for Netflix -- Some call its new mail-in service name, Qwikster, ironic -- as that Web outpaces the post. The Independent notes another problem if they plan to win back public opinion:

“Unfortunately for Netflix/Qwikster the handle @qwikster belongs to one Jason Castillo who, using the image of a pot-smoking Elmo, pastes sporadic updates generally relating to drugs and women.”

While Netflix is swamped with problems, it seems Blockbuster -- which Netflix drove into bankruptcy -- is back for revenge. According to Financial News Network:

“Blockbuster, a unit of Dish Network is expected to unviel Friday what it calls -- quote ‘the most comprehensive home entertainment package ever.’ The event is called ‘A Stream Come True,’ suggesting Blockbuster will showcase an online-video service to rival Netflix.”


Transcript by Newsy

Business News: Netflix News

Is Netflix Doomed?

September 21, 2011
(2:15)
Analysts reaction mixed, but the situation seems to only worsen for Netflix.
   
TRANSCRIPT

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