(Image source: Twitter / @TheZestyGuy)

 

 

BY CANDICE AVILES

 

 

A new print ad for Kraft salad dressing is drawing quite the controversy, with some saying it’s just a little too “Zesty.”

 

Kraft released a new series of TV commercials and a print ad that feature this hunky guy cooking food with Zesty salad dressing. You could say they’re suggestive. (Via YouTube / KraftDressing)

 

Despite its “Zesty” approach, the commercials have garnered praise online and attracted more than 1.5 million views on YouTube. (Via YouTube / KraftDressing)

 

But on May 24, Kraft might have crossed the line when it sent out this tweet of the print ad from @TheZestyGuy’s account.

 

The Zesty Guy is pretty much naked and writes, “Me, you and a picnic blanket inside this week’s @peoplemag. I’ve been waiting for you #getzesty.”

 

Just in case you forgot, this is still an ad for salad dressing. But a Christian advocacy group, One Million Moms, which is often known to speak out, cried foul saying the ad is way too provocative.

 

The group calls the print ad “disgusting” and says, “It’s easy to see what the ad is really selling.” It’s demanding people take action and contact Kraft urging the company to discontinue the “Let’s Get Zesty” campaign.

 

No word from Kraft yet on the controversy. But as the story hit the media circuit, many anchors had their own thoughts on the TV commercial versus the print ad.

 

“The TV ad is meant to be so campy that I think it’s cheesy.”
“It’s kind of like the Old Spice commercial.”

“But the print ad is a little over the line.” (Via NBC)

 

“Have you seen this commercial on TV yet?”

“No, I haven’t, but I will watch it if it’s on.”

“I’m going to have Zesty Italian dressing on my salad for lunch.” (Via WDAF)

 

Either way, it appears Kraft’s salad dressing has established a new definition of “zesty.”

Is Kraft's 'Let's Get Zesty' Print Ad Too Sexy?

by Candice Aviles
2
Transcript
Jun 14, 2013

Is Kraft's 'Let's Get Zesty' Print Ad Too Sexy?

(Image source: Twitter / @TheZestyGuy)

 

 

BY CANDICE AVILES

 

 

A new print ad for Kraft salad dressing is drawing quite the controversy, with some saying it’s just a little too “Zesty.”

 

Kraft released a new series of TV commercials and a print ad that feature this hunky guy cooking food with Zesty salad dressing. You could say they’re suggestive. (Via YouTube / KraftDressing)

 

Despite its “Zesty” approach, the commercials have garnered praise online and attracted more than 1.5 million views on YouTube. (Via YouTube / KraftDressing)

 

But on May 24, Kraft might have crossed the line when it sent out this tweet of the print ad from @TheZestyGuy’s account.

 

The Zesty Guy is pretty much naked and writes, “Me, you and a picnic blanket inside this week’s @peoplemag. I’ve been waiting for you #getzesty.”

 

Just in case you forgot, this is still an ad for salad dressing. But a Christian advocacy group, One Million Moms, which is often known to speak out, cried foul saying the ad is way too provocative.

 

The group calls the print ad “disgusting” and says, “It’s easy to see what the ad is really selling.” It’s demanding people take action and contact Kraft urging the company to discontinue the “Let’s Get Zesty” campaign.

 

No word from Kraft yet on the controversy. But as the story hit the media circuit, many anchors had their own thoughts on the TV commercial versus the print ad.

 

“The TV ad is meant to be so campy that I think it’s cheesy.”
“It’s kind of like the Old Spice commercial.”

“But the print ad is a little over the line.” (Via NBC)

 

“Have you seen this commercial on TV yet?”

“No, I haven’t, but I will watch it if it’s on.”

“I’m going to have Zesty Italian dressing on my salad for lunch.” (Via WDAF)

 

Either way, it appears Kraft’s salad dressing has established a new definition of “zesty.”

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