Is Adding Tech A Smart Move For Traditional Watchmakers?
Swatch is the latest Swiss watchmaker to offer high-tech features to compete with ballooning smartwatch sales.By Mikah Sargent | December 1, 2015
"I have my Swatch here on my wrist. I'm just here, and then I have to pay. I don't have to pull out the credit card," said Swatch CEO Nick Hayek in an interview with The Wall Street Journal.
The watchmaker has announced a partnership with payment company Visa to bring tap-to-pay functionality to the Swatch Bellamy, Swatch's new NFC-enabled wristwatch. (Video via The Wall Street Journal)