Instagram's New Retention Tool Sounds A Lot Like Spam
Instagram hopes its "Highlights" emails will show dormant users what they're missing on the photo-sharing site.By Ben Lawson | May 25, 2015
What's the best way to bring back dormant users? Spam them, of course. At least, that's what Instagram seems to think.
In an effort to re-engage some of its inactive users, the photo-sharing site is sending "highlight" emails featuring posts from their friends' news feeds.
TechCrunch reports the emails are meant to solve a common problem on the site: news feeds getting crowded with posts people just don't care about. The newsletter is meant to highlight people you actually want to keep up with.