(Image source: Droid Life)

BY EVAN THOMAS

ANCHOR NATHAN BYRNE


Big things happening for Instagram: in an announcement at South by Southwest Interactive, the social photo app said it recently hit 27 million registered users.

That’s a huge jump from the 15 million or so in December of last year. And those users are coming back on a regular basis. In an interview with TechCrunch over the weekend, Instagram co-founder Mike Systrom said the app’s weekly use is on a “Facebook-level engagement.”

Redmond Pie says Apple probably helped that popularity along.

“Almost doubling your user-base in three months is no mean feat, with the team claiming that the iPhone 4S launch provided a considerable upturn in new sign-ups. Apple highlighting the app as its App of the Year for 2012 probably didn’t do any harm, either.”

Instagram has been an iPhone exclusive since its debut in 2010. But while he was on stage, Systrom flashed a prototype running on his Android phone. The Verge got some details.


“During the session’s Q&A, [Systrom] added that the Android app is incredibly fast, works great on a range of larger screens, and has sharing functionality with Tumblr, Twitter, Facebook, and other social networks.”

For now, the Android app is in a closed beta. But Phandroid says Instagram can expect another significant user boost when it hits wider release.

“Regardless, the app should be hitting the Google Play Store soon. And with such a high adoption rate on iOS, that 27 million number should be increasing very quickly once the little green robot gets its hands on it.”

With the app’s rocketing userbase has come the speculation that Instagram will be securing additional funding in the near future. The Wall Street Journal reported last week Instagram was looking for as much as $40 million on a new financing round that would value the company at half a billion dollars.

Systrom was mum on that rumor this weekend, except to tell TechCrunch “Good companies are always fundraising.”
 

Instagram Hits 27 Million Users, Preps Android App

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Mar 12, 2012

Instagram Hits 27 Million Users, Preps Android App

(Image source: Droid Life)

BY EVAN THOMAS

ANCHOR NATHAN BYRNE


Big things happening for Instagram: in an announcement at South by Southwest Interactive, the social photo app said it recently hit 27 million registered users.

That’s a huge jump from the 15 million or so in December of last year. And those users are coming back on a regular basis. In an interview with TechCrunch over the weekend, Instagram co-founder Mike Systrom said the app’s weekly use is on a “Facebook-level engagement.”

Redmond Pie says Apple probably helped that popularity along.

“Almost doubling your user-base in three months is no mean feat, with the team claiming that the iPhone 4S launch provided a considerable upturn in new sign-ups. Apple highlighting the app as its App of the Year for 2012 probably didn’t do any harm, either.”

Instagram has been an iPhone exclusive since its debut in 2010. But while he was on stage, Systrom flashed a prototype running on his Android phone. The Verge got some details.


“During the session’s Q&A, [Systrom] added that the Android app is incredibly fast, works great on a range of larger screens, and has sharing functionality with Tumblr, Twitter, Facebook, and other social networks.”

For now, the Android app is in a closed beta. But Phandroid says Instagram can expect another significant user boost when it hits wider release.

“Regardless, the app should be hitting the Google Play Store soon. And with such a high adoption rate on iOS, that 27 million number should be increasing very quickly once the little green robot gets its hands on it.”

With the app’s rocketing userbase has come the speculation that Instagram will be securing additional funding in the near future. The Wall Street Journal reported last week Instagram was looking for as much as $40 million on a new financing round that would value the company at half a billion dollars.

Systrom was mum on that rumor this weekend, except to tell TechCrunch “Good companies are always fundraising.”
 

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