Instagram Declares War Against The GIF With Boomerang
Instagram on Thursday revealed its new stand-alone video-sharing app, Boomerang. The app lets you take and share one-second palindromic videos.By Mikah Sargent | October 22, 2015
In what can only be seen as a declaration of war against the GIF, Instagram has launched a new video-sharing app called Boomerang.
And, yes, we did say "new app," as in separate from Instagram. The blog post announcing Boomerang gets right to the point (i.e. the assault) with its opening sentence: "It's not a photo. It's not a gif. It's a Boomerang."
It's called boomerang because much like an actual boomerang, the video comes back to you — or, rather, it replays. Boomerang captures a series of photos and puts them together in a one-second video that plays forward and backward in a never-ending loop.