Instagram Cleans House, Deletes Spam Accounts
Instagram purged its site of fake or spam accounts, and as a result, some celebrities lost millions of followers.By Ben Lawson | December 19, 2014
Photo-sharing site Instagram purged millions of spam and fake accounts Friday, and in the process exposed just how many people potentially pay for followers.
Many of the deleted accounts were determined by Instagram to be "bots," which are fake accounts designed to inflate the follower counts for celebrities or brands to make them seem more popular than they are. They can either be paid for or spam can infiltrate an account on its own.
Data compiled by software developer Zach Allia revealed that many celebrities saw millions of followers vanish overnight.