#iLookLikeAnEngineer Movement Grows Into Ad Campaign
A hashtag used to fight stereotypes in STEM fields is quickly growing into a fundraising campaign for a billboard.By Kate Grumke | August 7, 2015
The Twitter hashtag #iLookLikeAnEngineer, which sparked photos of engineers who don't fit stereotypes, is now transforming into more than just a social media movement. It's raising money for a billboard and ad campaign.
It all started after OneLogin engineer Isis Wenger Anchalee was featured in a recruiting ad for her company. She told NPR she later found out the ad was getting some negative attention on social media, and it brought up some of the diversity issues in science, technology, engineering and math fields.
"Guys were like, 'I wonder what people with brains think about how plausible this actually is, that this is what female engineers would look like?'" said Wenger Anchalee.