(Image Source: Core77)



BY RICHARD LAYCOCK

ANCHOR LAUREN GORES

You're watching multisource world video news analysis from Newsy. 



Sick of your husband or boyfriend complaining about having to go shopping? Then you might like what IKEA tried in a Sydney store. It’s daycare for Daddy.

Australia’s Channel 7 has more.

“It’s called Manland. And as our IKEA stuntmen show, it’s pure bloke. Foosball, magazines, the cricket, hot-dogs, drinks, chips, video-games, it’s strictly for men.”

The idea was born from IKEA’s already existing Smaland, where parents can drop off their kids while they shop. As the Week reports, IKEA even has an ingenious way of reminding the spouses when a man’s time is up.

“To make sure the men don't get abandoned, their mates get a buzzer that goes off after 30 minutes, announcing it's time to pick them up.”

Manland is meeting with mixed reviews. News.com got reactions from customers.

REPORTER: “How do you like shopping?”
MAN 1: “Nah, I hate it.”
REPORTER: “So you’d much rather be here?”
MAN 1: “Yeah for sure.”
REPORTER: “So do you think that this is a really good idea for men who are sick of trudging around the shops?”
MAN 2: “Oh it’s great. I was just offered a hot-dog.”
MAN1: “They should have them everywhere.”


But while there is a contingent of those who loved the idea, Core77 says there may be some issues.

“In the past week, Manland has gotten tons of international positive press. Am I the only one who thinks this idea reeks of the sad and self-willing infantilization of the modern male?”

A writer for The Hartford Courant adds...

“The bottom line on Manland is that it's totally unnecessary... Men don't care about home furnishing, and when I say men, I mean all men, even the weenies who make believe they do. Claiming to like furniture shopping is the male equivalent of faking an orgasm.”

But a writer for Jezebel isn’t impressed -- and says -- why are just MEN being given an escape?

“Some men may prefer playing video games to buying a couch or cleaning the kitchen, but women probably would rather do a lot of other things too.”


Transcript by Newsy. 

 

World News

IKEA Tests Real Life 'Daddy Daycare'

September 26, 2011
(1:40)
An IKEA in Australia tested a daycare center that looks after bored husbands and boyfriends.
   
TRANSCRIPT

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