How WhatsApp Plans To Make Money Without A Subscription Fee Or Ads
WhatsApp, a popular online messaging app, announced it will do away with its annual subscription fee but also said it won't host ads either.By Grant Suneson | January 18, 2016
WhatsApp, a popular Internet messaging service, is planning to drop its 99-cent-per-year subscription fee. So how's the company going to make money?
The company said in a blog post it's going to "test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from."
That post makes it sound like the app will start hosting ads, but the company says it wants to give users a way to connect with businesses. That could mean something like your bank informing you about an overdraft fee or allowing you to message a restaurant to make a reservation.