How Super Bowl Advertisers Use Puppies To Profit
Budweiser, GoDaddy and Animal Planet use puppies to promote their brands and products. Why is this Super Bowl staple so effective for advertisers?By Matt Moreno | January 28, 2015
For advertisers, just getting your product in front of viewers is already a challenge. Standing out to viewers during one of the biggest sporting events of the year that's got all the glitz and glam? Now that is something else.
"Let's release the puppies," Jimmy Fallon said on "The Tonight Show Starring Jimmy Fallon."