How Instagram Completely Reshaped The Modeling Industry
For young models, it's tough to break through without an impressive follower count.By Noor Tagouri | November 3, 2016
Let's face it. People are making careers off Instagram. It's a place for e-commerce and a place for aspiring models to be discovered. But in a world of Jenners and Hadids, how important are numbers in the modeling world, and how has the game changed?
What happened within agencies when Instagram started taking off?
"It was a game-changer," Wilhelmina agent Jorge Urena said. "Now, people want more than just a pretty face. They want a personality. So Instagram became a place where models could showcase who they are. Everyone just wants numbers and models that are very involved with their social media. It's like a second job for the models."