Hong Kong Group Uses DNA To Reveal, Shame Litterbugs
Hong Kong Cleanup and an ad firm hired a lab to test the DNA left on litter and then projected a digital image of what the culprits might look like.By Cliff Judy | May 21, 2015
Hong Kong, an undeniably beautiful city with an undeniably disgusting problem.
The city has a well-documented littering problem with much of the trash ending up on its coastline and even a law threatening a $1,500 fine for anyone caught leaving their litter on the ground. (Video via YouTube / Dante Archangeli)
Enter a new campaign from Hong Kong Cleanup to publicly shame litterbugs. They collected discarded cigarettes, coffee cups left on public plant displays and ... yes, that's a condom. The link between all these pieces of trash? DNA the litterers left behind. (Video via Hong Kong Cleanup)