Hemsworth-'Ghostbusters' Tweet Proves Social Media's Worth
The announcement of Chris Hemsworth's role in the new 'Ghostbusters' on Twitter proves the power of social media.By Lexie Hammesfahr | June 10, 2015
Hollywood studios seem to be shifting away from their old way of promoting movies.
On Wednesday, Paul Feig, the director of the female reboot of "Ghostbusters," announced Chris Hemsworth will be joining the cast on Twitter. He simply said, "Our receptionist," with the hashtag #whoyougonnacall.
Instead of giving trailer "first looks" to shows like “Good Morning America” and the "Today" show, they’re letting the stars, directors and producers of the movies release those promotions on their social media accounts.