Hasbro Is Running Out Of 'Star Wars' Toys Well Before The Holidays
Hasbro has sold so many toys and action figures for the upcoming "Star Wars" film, it's in danger of running out more than a month before Christmas.By Grant Suneson | November 16, 2015
We’re just over a month away from the release of "Star Wars: The Force Awakens," but toymaker Hasbro is already struggling to keep up with the demand for the film's merchandise.
Hasbro CEO Brian Goldner told investors, "Inventory has been light in recent weeks and we are working to catch up." This could be due at least in part to the fact that the "Star Wars" prerelease merch campaign will last twice as long as a typical movie.
Disney unveiled many of its tie-ins to the movie on its so-called "Force Friday" all the way back in September, and toys have been flying off the shelves ever since. That's impressive because Hasbro could be missing out on a key demographic.