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BY LAUREN ZIMA

New year, new baby? That’s the New Year’s weekend buzz for Beyonce and Jay-Z. Rumor has it the singer gave birth to a baby girl on Friday -- the couple’s first child. But without an official statement from either parent’s PR rep, the media is left with speculation.

30-year-old Beyoncé first revealed her baby bump at the MTV Video Music Awards in August. In late September, she confirmed she was six months pregnant -- putting her due date in -- that’s right -- late December. The Daily Mail says the diva reportedly gave birth in New York City...

“The internet rumour mill has gone into overdrive … The appearance of the Beyoncé's mother Tina, 57, sister Solange, 25 …  in the city in recent days has added weight to the reports that the birth was imminent.”

Late last week, it was Media Take Out that first reported the news, naming Beyoncé as the woman at the center of a hospital buzz.

“ … just EXCLUSIVELY learned that last night, nurses and security at New York's St. Luke's Roosevelt Hospital were placed on ALERT, and told that a very HIGH PROFILE patient was checking in TODAY - to give BIRTH!!! According to TWO nurses at the hospital, the ‘Celebrity VIP’ has booked HALF THE FLOOR of the hospital's luxury ‘Labor and Delivery Suite.’”

But The Hollywood Reporter calls MediaTakeOut out for its Beyoncé track record…

“In 2010, Media Take Out set off false Beyoncé pregnancy alarms and, this year, it cited a source as claiming that the singer had been wearing a prosthetic baby belly. (Beyoncé was forced to deny the rampant faux bump allegations.)”

And -- adding more the mystery, ABC’s New Year’s Rockin’ Eve host Ryan Seacrest promised Extra that Beyoncé would be delivering a “midnight surprise.”

RYAN SEACREST: “You will see Beyoncé on the show. I can’t tell you too much, AJ, because they don’t tell me too much. But you will see -- if you’re a Beyoncé fan, man she’s looking good these days. You’ll want to see Beyoncé.”
“That’s a tease.”

Some of the reports on the birth even named the rumored baby girl. She’s reportedly Tiana May Carter -- Jay-Z’s legal last name is Carter. Still, the Los Angeles Times says -- don’t send out congratulatory cards just yet.

“We wouldn't get too excited; speculation has been a central theme in the diva's pregnancy. … As we toboggan into 2012 ... for those on Beyoncé bump watch: Relax. Confirmation of the golden child's arrival will come in due time … ”