(Image Source: WGBH/California Milk Processor Board)

BY: KYLIE MCGIVERN

Don’t cry over spilled milk - or so the saying goes. The latest "Got Milk" campaign created quite a spill, and critics aren’t keeping quiet. WRC explains...

“A new ad campaign for milk has sparked so much criticism, that the company has removed a website for their product. The website everythingidoiswrong.org was an advertisement for milk from the California Milk Processors Board. It promoted milk as a way to lessen the effects of PMS - and how men can deal with women who have PMS."

While the ads generated chuckles from some, others felt the ads were sexist. WTAE shows what all the fuss is about.

“They show a couple of guys holding milk cartons with captions like, ‘I’m sorry I listened to what you said and not what you meant.’ At the bottom it says, ‘Milk can help reduce symptoms of PMS.' ...Nutritionists say they’re not even aware of any studies that show calcium could reduce PMS."

A Mother Nature Network blogger says she’s sure the people at California Processors Milk Board thought the ads were “hilarious and thought-provoking.” But when it comes to appealing to buyers, who has the last laugh?

“...the rest of us found the ads to be in incredibly poor taste. I mean really, what were they thinking? Did they forget who does the shopping? Why insult the very people that you want to buy your product?”

The campaign launched July 11th and lasted just 10 days before the milk company pulled the plug - or did it? KDFW reports producers don’t see the backlash as problematic.

“Producers say their ads have served their purpose.”
“Yeah because women got so angry at these ads, and everyone was talking about it.”
“Yep.”
“But I feel like now that they’ve pulled the ads, (hands clapping) job well done.”
“Oh, good ladies.”
“Women win.”
“Yeah, fill up that glass one more time.”

MSNBC reports milk producers are saying the glass is half-full.

“Instead of abandoning the campaign completely, the milk producers are extending it by seeking to capitalize on the controversy surrounding it. They’ve put up a new website titled ‘got discussion?’ featuring pro and con views and inviting people to join the discussion.”

An open discussion may have led to the negative response in the first place. A New York Times blogger says the whole incident is...

“...indicative of the pitfalls in the age of social media to producing ads that seek to be noticed by being daring, provocative or shocking...The ability of consumers to quickly gather on Web sites like Facebook and Twitter and share their opinions...means that it is becoming harder for marketers to walk that fine line between getting noticed and getting berated." 
 

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Transcript by Newsy.