Google is changing how it tracks users’ behavior to sell customized ads? Some say this is innovative business, others worry the change will jeopardize privacy on the Web.
Hello I’m Charlotte Bellis, and you’re watching newsy.com
Google, the world’s most popular search engine, is changing the way it tracks users’ online behavior.
The search giant bills the new system as an effective way to deliver personalized ads, but the move makes some privacy analysts uneasy.
FOX News’ Neil Cavuto gives us this overview:
“Have you heard about this, Google is launching new ads that essentially kind of track your behavior on the web. For example, let’s say you search ‘bakery products,’ then Betty Crocker ads start popping up on your screen.” (FOX News)
One Wired Magazine writer describes behavior monitoring as “Orwellian,” while another Wired writer provides this analysis:
“... the advertising and search giant has always said it only used that data to make its services work better, and that the company did not build dossiers on its users. That wall toppled Wednesday -- when Google announced that it would begin selling behavioral profiling ads.” (WIRED)
Google released this video on YouTube, a site it owns, to explain its privacy policy:
“It’s important to remember that when you see interest-based ads by Google, they’re not based on any information stored in your Google account, such as you email or any visits to sensitive sites, such as medical information.” (Google)
A New York Times blogger points out that Google isn’t the first search engine to track behavior this way.
“Yahoo, Microsoft, and the smaller ad networks are using much more information about users for their advertising systems than Google is.” (The New York Times)
Britain’s Daily Telegraph writes that Google is putting power into their users hands – allowing them to choose what ads they see.
“A new tool called Ads Preferences Manager allows users to edit a selection of ‘interest categories, so users can customize which adverts they view... Under the strategy, internet users can also opt out of Google’s targeted advertising offering altogether.” (Telegraph)
Is tracking online behavior too invasive? Or is this a useful tool for Web users to see ads that are meaningful to them?
We’d love to hear your comments, and please be sure to check out our sources.
Copy the code and paste it to your blog or website:
Sarah Palin says she’s leaving the door open for a 2012 presidential run. Will the hype surrounding her and the Tea Party give her the push she needs for a nomination?
The U.S. military announced ahead of time that it plans to attack a small Taliban stronghold in southern Afghanistan. Will this prove to be a good strategy?
The International Olympic Committee is banning athletes from posting certain information on social media sites, and limiting who counts as a journalist.
Members of Congress are calling for the Department of Homeland security to investigate allegations of discrimination against Federal Air Marshal supervisors.
An American missionary group faces charges of kidnapping and criminal conspiracy in Haiti. The group was attempting to take 30 Haitian children to an orphanage.