(Image source: The Mac Observer)


BY DANNY MATTESON

ANCHOR CANDICE AVILES

According to a new report, Google is paying sometimes-friend, sometimes-rival Apple a hefty sum for placement on iDevices.

The Morgan Stanley report titled “The Next Google is Google”, claims Google pays somewhere in the neighborhood of $1 billion to be the default search engine on all iOS devices.     

For reference, TechCrunch reports the company paid only $82 million for the same privilege in 2009.

The reported arrangement is a departure from previously speculated models, which had Google paying Apple as much as 75 cents on every dollar collected via search advertising on iOS devices.
[Video: KTAL]

According to Business Insider the author of the report believes that sort of arrangement would be too “messy” and the companies more likely opt for a fee per device model.  

But not everyone is buying the reports numbers. Noting that the piece is merely speculation, Gizmodo ran this self-censored piece with a dismissive update.

Just to be clear, analysts are just guessing in cases like this. Your belief that Apple is paying Google with several dozen clamshells is equally valid. Please ignore, please move on.”

The report’s author also urged Google investment in the report, claiming the company holds as much as 95% of the mobile search market.

Google to Pay Apple $1 Billion for iOS Search

by Danny Matteson
0
Transcript
Feb 12, 2013

Google to Pay Apple $1 Billion for iOS Search

(Image source: The Mac Observer)


BY DANNY MATTESON

ANCHOR CANDICE AVILES

According to a new report, Google is paying sometimes-friend, sometimes-rival Apple a hefty sum for placement on iDevices.

The Morgan Stanley report titled “The Next Google is Google”, claims Google pays somewhere in the neighborhood of $1 billion to be the default search engine on all iOS devices.     

For reference, TechCrunch reports the company paid only $82 million for the same privilege in 2009.

The reported arrangement is a departure from previously speculated models, which had Google paying Apple as much as 75 cents on every dollar collected via search advertising on iOS devices.
[Video: KTAL]

According to Business Insider the author of the report believes that sort of arrangement would be too “messy” and the companies more likely opt for a fee per device model.  

But not everyone is buying the reports numbers. Noting that the piece is merely speculation, Gizmodo ran this self-censored piece with a dismissive update.

Just to be clear, analysts are just guessing in cases like this. Your belief that Apple is paying Google with several dozen clamshells is equally valid. Please ignore, please move on.”

The report’s author also urged Google investment in the report, claiming the company holds as much as 95% of the mobile search market.

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