Google To Expand Its Fresh Food Delivery
Google announced it will begin testing a new grocery delivery service within the year, with an emphasis on fresh items.By Ryan Biek | September 8, 2015
Soon Google won't be the middleman you only search for grocery delivery through. The company has announced it'll begin testing a new grocery delivery service of its own this year in two U.S. cities. (Video via Google)
The general manager of Google Express told Bloomberg, "It's in our incentive, as well as the merchant's incentive, for us to help customers get the full store delivered to them."
Google's Express service already offers deliveries, but this new trial sees the company expanding more into fresh food, which moves the service away from warehouses and adds the complexity of refrigeration.