Google Restructures Into New Company, Alphabet
Google's many ventures are being reshuffled under a new umbrella company, Alphabet Inc.By Matt Picht | August 10, 2015
Google is restructuring. The monolithic search giant and its many offshoot branches are all being organized under a new company: Alphabet Inc.
Alphabet will essentially be an umbrella company for all of Google's different ventures. The core company will be slimmed down and focus more on developing Web products, while its many side projects will be spun off into separate companies.
Google co-founder Larry Page, Alphabet's new CEO, says he doesn't want the new entity to be a "big consumer brand with related products — the whole point is that Alphabet companies should have independence and develop their own brands."