Google Lowers App Prices To Boost Sales In Developing Markets
Google wants developers to lower app prices in the Play Store for 17 emerging markets to encourage people to buy more apps.By Mari Jo Valero | November 18, 2015
Google wants developers to slash prices in the Google Play store to entice more people in emerging markets to buy apps.
The new lower minimum costs are supposed to encourage those in countries like Brazil and Chile to install more paid apps because as Google says in its blog, "Purchasing behavior ... varies significantly between markets."
There are 1.4 billion active Android users worldwide, many of whom live in emerging markets in Asia, Latin America and Eastern Europe. Users in these places, who often have lower incomes than users in other areas, can now buy Google apps at less than half the original price. (Video via Google)