Google Becomes Alphabet, Looks Exactly The Same
Google is now under the Alphabet umbrella, but don't expect much change from the consumer-facing side of things.By Evan Thomas | October 3, 2015
Google is now Alphabet, at least when it comes to the stock market.
At the end of the trading day on Friday, the web company we know as Google technically became a subsidiary under Alphabet's umbrella along with other properties like Google Ventures, Nest and Google Capital. But that's really the only difference. (Video via Google)
Google shares are now Alphabet shares, but the ticker symbols will stay the same. The board of directors doesn't change. Google's day-in-day-out business won't change.