Image Source: G4/Esquire

BY MADISON MACK
ANCHOR ZACH TOOMBS

Geeks and gamers better start looking for a new television home. The gaming themed network G4TV is tweaking its image by relaunching as ‘The Esquire Channel’. IGN reports.


“The idea is to create programming that will appeal to the ‘untapped metrosexual viewership.’ The cable network ... intends to court an upscale viewership that they feel is currently underserved. ... the rebranding efforts will “shift the former gaming network to a destination more in line with the modern male.”

NBCUniversal is teaming up with the Hearst Corporation’s Esquire, rebranding G4 which has been struggling for the last few years, after the upscale male-targeted magazine of the same name.


In 2010 G4TV was dropped by DirectTV because of low ratings and general lack of interest. Earlier this year longtime personalities Adam Sessler and Kevin Pereira left the network and recently, it canceled its two flagship shows ‘Attack of the Show’ and ‘X Play’. So what kind of programming can you expect from the new G4? (Via YouTube)

“Some of the new programming -- which will focus on such genres as cooking, travel and fashion -- already is in production … True to the decade-old network's heritage, there will be gaming fare as well.” 

But Gamerants’s Andrew Dyce is skeptical of that last bit, noting the network has been slowly shifting away from its roots in tech and gaming and its core fanbase for years.

“...replaced and supplemented with programming aimed at the key demographics tuning in, not necessarily tailored to the reasons they traditionally watched. Apparently, the ‘geek’ audience that so many companies and publishers are aiming to profit from these days isn’t what NBCUniversal is after.”

And CinemaBlend’s Ryan Winslett is confused by the move, saying the new target demographic falls directly in line with the normal gaming crowd.  

“I … wonder why they can't just tack these new new shows, onto the existing lineup. Fine-tune the current line-up to align with your new image, sure, but it seems like G4/Esquire will be cutting loose quite a bit of talent and well known personalities.” 

The Esquire Channel is expected to launch in early 2013.

 

 

G4TV Ditches Gaming, Relauncing as ‘The Esquire Channel’

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Dec 9, 2012

G4TV Ditches Gaming, Relauncing as ‘The Esquire Channel’

 

Image Source: G4/Esquire

BY MADISON MACK
ANCHOR ZACH TOOMBS

Geeks and gamers better start looking for a new television home. The gaming themed network G4TV is tweaking its image by relaunching as ‘The Esquire Channel’. IGN reports.


“The idea is to create programming that will appeal to the ‘untapped metrosexual viewership.’ The cable network ... intends to court an upscale viewership that they feel is currently underserved. ... the rebranding efforts will “shift the former gaming network to a destination more in line with the modern male.”

NBCUniversal is teaming up with the Hearst Corporation’s Esquire, rebranding G4 which has been struggling for the last few years, after the upscale male-targeted magazine of the same name.


In 2010 G4TV was dropped by DirectTV because of low ratings and general lack of interest. Earlier this year longtime personalities Adam Sessler and Kevin Pereira left the network and recently, it canceled its two flagship shows ‘Attack of the Show’ and ‘X Play’. So what kind of programming can you expect from the new G4? (Via YouTube)

“Some of the new programming -- which will focus on such genres as cooking, travel and fashion -- already is in production … True to the decade-old network's heritage, there will be gaming fare as well.” 

But Gamerants’s Andrew Dyce is skeptical of that last bit, noting the network has been slowly shifting away from its roots in tech and gaming and its core fanbase for years.

“...replaced and supplemented with programming aimed at the key demographics tuning in, not necessarily tailored to the reasons they traditionally watched. Apparently, the ‘geek’ audience that so many companies and publishers are aiming to profit from these days isn’t what NBCUniversal is after.”

And CinemaBlend’s Ryan Winslett is confused by the move, saying the new target demographic falls directly in line with the normal gaming crowd.  

“I … wonder why they can't just tack these new new shows, onto the existing lineup. Fine-tune the current line-up to align with your new image, sure, but it seems like G4/Esquire will be cutting loose quite a bit of talent and well known personalities.” 

The Esquire Channel is expected to launch in early 2013.

 

 

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