French Toast Crunch Returns Amid High Demand, Low Sales
The return of General Mills' French Toast Crunch comes after high consumer demand but low sales for the company.By Daniel Shapiro | December 5, 2014
Rejoice, 90s kids! Another nostalgic product is on its way back — allow us to re-introduce French Toast Crunch.
General Mills announced the return of cereal in a blog post on Friday, saying they were overwhelmed by consumer requests and passion for the cereal to come back. General Mills wants everyone use #FrenchToastCrunchIsBack to spread the word about the cereal's January return.
That might be because social media played a part in bringing the cereal back. The company posted tweets of fans professing their love for the tiny toast. That didn't even include the fact that an online petition and Facebook page pressed for the cereal's return.