For Sales, PC-Makers Cozy Up To Competitors
PC-makers are standing together for the first time because, divided, their sales keep falling.By Leah Becerra | October 15, 2015
You know that saying, "United we stand, divided we fall"? Well, a whole bunch of PC makers are taking it to heart.
Re/code reports Intel and Microsoft are throwing a lot of adverting dollars at a new campaign bearing the slogan, "PC Does What?" HP, Dell and Lenovo are also tossing money into the effort — though not nearly as much — making this the first time all these PC competitors will stand united.
So, this is kind of a big deal. Because normally Microsoft and Intel might work with just one other company — not all of them, and not all at the same time.