Following A Trend: General Mills Removing Artificial Flavors
General Mills announced Monday it would eliminate all artificial colors and flavors in its cereals.By Katie Link | June 22, 2015
"We're embarking on this journey to update our recipes in our cereal products and to remove artificial flavors and artificial sources of color," said a General Mills representative in a video.
Cereal giant General Mills announced Monday it would be making some big changes. The company pledged to remove all artificial colors and flavors from the remaining 40 percent of its cereal products that still have those items.
The company has a history of focusing on key ingredients. In 1930, the company began adding vitamins and nutrients to cereal. And in 2005, it launched a major campaign to beef up its products with more whole grains.