(Image Source: Mamamia)
BY KYLIE MCGIVERN
ANCHOR JIM FLINK
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Julia Roberts and Christy Turlington are unbelievably beautiful - literally.
And that, has created a touchy issue.
Their L’Oreal makeup advertisements were banned from the UK on Wednesday, the retouched photos called “exaggerated” and “misleading.” BBC has more...
Reporter: “The MP who took the cosmetic companies to task has had a long campaign against what she sees as unrealistic visions of perfection, used to sell products.”
MP: “These are two examples of really extreme retouching, where the advertising regulator was prepared to act, but I actually think this is much more widespread and I think that both advertisers and those in treating editorial images in the media should be thinking twice, and it’s not to say you shouldn’t retouch at all, but it’s about ‘where do you draw the line?’”
Britain’s consumer watchdog group, the Advertising Standards Authority, drew their line after receiving the Liberal Democrat’s claim.
But where would you draw yours? MSNBC reports...
“Here are the ads next to unaltered images of the models. The ad with Julia Roberts promotes a L’Oreal foundation. The Christy Turlington ad highlights an anti-aging cream and claims to show its effect on parts of her face. Alright, so L’Oreal tells NBC it is disappointed by the decision to pull the ads and defends the message of those ads.
This isn’t the makeup producer’s first brush with critics. WNBC looks back two years...
“Lancome and Maybelline are owned by beauty giant L’Oreal and this isn’t the first time the company has caught heat for doctored images. In 2008 ads featuring Beyonce were blasted for the apparent lighting of the singer’s skin."
But Film Industry Network turns the other cheek to news of the advertisement ban, stating...
“To ban a magazine ad that uses ‘excessive airbrushing’ is the same as banning a picture of movie poster with ‘too much color correction’. Picture ads are meant to be larger than life...If the text is misleading, and false statistics and success rates are added, then it deserves a ban. In this case it’s unquantifiable and it’s a completely unfair to target one ad when you should be looking at the whole industry.”
Sky News reports that even though ASA took took a hard stand on these two advertisements, don’t expect the change to be widespread.
Fashion Photographer Fabrice Rizzato: “Even if you’re 20 you will never look like that.”
Reporter: “And the regulator said that’s impossible to stop.”
Chief Executive of A.S.A. Guy Parker: “The general issue of retouching to make already very good looking models look even better, the impact that might have on young people, we’re not satisfied that the evidence is there to justify us going in there and banning all of that."
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