(Image source: Telegraph)

BY CHRISTINA HARTMAN

Techies always love a good Facebook rumor, but here’s one that’s got marketing folks’ ears perked up too.

Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.

That Facebook has been exploring its own advertising network is no surprise, but All Things Digital’s Kara Swisher reports, “...sources said the prospect of starting from scratch was more daunting than picking up a platform that already delivers billions of ad impressions a day.”

Enter Atlas, which Microsoft acquired in 2007 when it purchased aQuantive for $6 billion.

No details, no confirmation, but analysts are speculating the move would allow Facebook to put ads on websites OTHER than Facebook — kinda like how Google does now. The difference, of course, says Business Insider’s Nicholas Carlson, is...

“Facebook is the only company in the world that has a billion email addresses, home addresses, and phone numbers on file. … Facebook will finally be able to leverage its real asset, data...”

Which SlashGear’s Craig Lloyd says, could completely change the way advertising is done online forever.”

According to Reuters, 86% of Facebook’s revenue comes from ads on its own site. Neither Facebook nor Microsoft commented on the reports.

Facebook to Buy Microsoft's Atlas Ad Platform?

by Christina Hartman
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Transcript
Dec 6, 2012

Facebook to Buy Microsoft's Atlas Ad Platform?

(Image source: Telegraph)

BY CHRISTINA HARTMAN

Techies always love a good Facebook rumor, but here’s one that’s got marketing folks’ ears perked up too.

Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.

That Facebook has been exploring its own advertising network is no surprise, but All Things Digital’s Kara Swisher reports, “...sources said the prospect of starting from scratch was more daunting than picking up a platform that already delivers billions of ad impressions a day.”

Enter Atlas, which Microsoft acquired in 2007 when it purchased aQuantive for $6 billion.

No details, no confirmation, but analysts are speculating the move would allow Facebook to put ads on websites OTHER than Facebook — kinda like how Google does now. The difference, of course, says Business Insider’s Nicholas Carlson, is...

“Facebook is the only company in the world that has a billion email addresses, home addresses, and phone numbers on file. … Facebook will finally be able to leverage its real asset, data...”

Which SlashGear’s Craig Lloyd says, could completely change the way advertising is done online forever.”

According to Reuters, 86% of Facebook’s revenue comes from ads on its own site. Neither Facebook nor Microsoft commented on the reports.

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