Facebook Rides Video, Mobile Waves To A Huge Quarter
Mobile advertising now accounts for almost three quarters of Facebook’s total ad revenue.By Evan Thomas | January 29, 2015
Revenue was up 58 percent from last year to $12.5 billion, and almost three quarters of that came from mobile.
“Now mobile ad revenue, 69 percent of overall ad sales. So they clearly understand mobile. You’ve got Instagram now, you’ve got WhatsApp. Obviously this is a mobile-first company,” said CNN’s Paul La Monica.