Facebook News Might Be A Risky Venture For Site's Partners
Publishers get a sweet revenue deal by sending stories through Instant Articles, as long as everyone's OK with Facebook controlling so much traffic.By Evan Thomas | May 13, 2015
Facebook will start directly hosting news articles from select media organizations with a new program called Instant Articles.
And as the name suggests, Facebook put an emphasis on speed. Full articles — including autoplay video — can load as much as 10 times faster than traditional news articles on Facebook, like in your feed or on your wall. Partners include The New York Times, NBC, The Guardian, The Atlantic, National Geographic and the BBC.
There's just one problem, per The Wall Street Journal — the move "risks deepening their reliance on the social network for traffic."