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BY DANNY MATTESON

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Will Facebook and the music industry soon be making sweet music together? According to CNBC the answer is yes.

“I’m hearing from someone familiar with the plans that Facebook plans to launch it’s long-rumored music service at the f8 conference on September 22nd. It seems likely that Facebook won’t actually host the music but will partner with others who do that...”

So whom might those -- song supplying “others” -- be? According to Mashable it’s the rock stars of the streaming music industry -- and just about anyone else who’s interested.

“One of our sources specifically mentioned three music services as launch partners: Spotify, Rdio and MOG. … One of our sources noted, however, that Facebook doesn’t like playing favorites, so our bet is that Facebook will open up its music platform to other third-party developers.”

And if the platform, rumored to be called “Facebook Vibes”, comes out as expected it could change the tune of the music industry. The Next Web explains.  

“A hub-like service that gave people access to their favorite streaming service from right inside Facebook would be a departure from the strategy of its competitors, who are all aiming to allow people to store music in the cloud and play it back.”

So who stands to benefit the most from this social media-music mashup? According to CNN it’s the record labels.

“All the major music labels, they have long hoped for Facebook to build a music store and sell songs directly to users. And Carol, remember, in a addition to you and me, has a massive user base, 750 million strong and growing.”

But ReadWriteWeb believes it will be the streaming services who get the headlining spot.  

“Perhaps the biggest payoff would be for the streaming services, who will suddenly have direct exposure to Facebook's enormous user base...”

Finally, you may be wondering how well this duet can harmonize. According to This is My Next the two should work well in concert.  

“Early pitches suggest the platform will use Facebook Connect to sync your already-playing music apps with the social network, and let you pause and play tracks from within Facebook itself — not to mention keep tabs on what your friends are listening to.”

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