(Image Source: Flickr)

BY: ALLIE SPILLYARDS

We all know politicians have gone digital. Memories of more than a few Twitter scandals remind us just how present many are on the web. But social media platforms aren’t missing a beat in the approach to Election 2012.

“This campaign cycle the rules have changed, and while it’s been said that all politics are local, today it might be more accurate to say all politics are social." 

But what about accusations of partisanship? Do some social web sites lean to one side of the aisle?

Many in the media give President Obama credit for leading the pack in the race to become “Facebook official.”  According to Gather....

“All Obama's Facebook friends have to do is again click the ‘I'm In!’ button on his page, bringing news and information about the campaign to the news feeds of millions. It gives his supporters the ability to share any information they see, find local, state or national events, and get friends to take part as well, bringing the election a new direction since just the constant email connection in the 2008 election." 

But now Facebook’s straying from its iconic blue homepage-- spicing it up with some red.

“[Republicans] see social media as an opportunity to play up their outsider status, creating a real grass roots movement... Not only do Republicans understand the power of social media, Facebook sees an untapped Republican audience, whereas they've already exhausted the pool of Obama supporters."

And the social media giant isn’t stopping with profiles. Facebook will join NBC to co-host a Republican presidential debate before the New Hampshire primary next year.

“On the Sunday before the New Hampshire primary, we’ll take Meet the Press to the granite state for a Republican presidential debate that will take place not just on air, but within your social network." 

Finally, a blogger for RealClearPolitics points out -- Republicans haven’t been completely out of the loop.

“... Republicans on Capitol Hill were, by and large, faster than Democrats to embrace Twitter, the social networking site that allows users to communicate with the public in 140-character spurts. That trend seems to suggest that the GOP isn't willing to cede every pixel to the opposition party." 

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Transcript by Newsy.