Facebook Allows Users To Buy Things Right Off Newsfeed
The social media giant is testing a new "buy" button with a handful of advertisers that allows users to purchase products without leaving Facebook.By Jay Strubberg | July 17, 2014
Facebook is trying out a new feature that's bound to make its advertisers super excited. (Getty Images)
The social media giant is testing a "buy" button that will allow users to purchase products with a simple point-and-click straight off the news feed — with the added advantage that users can finish the entire purchase without leaving Facebook. The company said it will record users' credit or debit card information using a "safe and secure" format to make the purchase. And, to start, it's experimenting the pilot program on only a handful of small-to-medium-sized companies.
Still, some people might be a little apprehensive about handing their credit card information to Facebook in light of its recently exposed "newsfeed experiment" that tracked users involvement without them knowing.