Facebook Adjusts Your News Feed To (Hopefully) Focus On News
Facebook is tweaking how it populates your News Feed. The tweak will benefit you and the company's new Instant Articles venture.By Leah Becerra | June 14, 2015
Facebook has finally tweaked how posts you might actually like make their way to the top of your News Feed, and news giants using the site’s Instant Articles platform will probably like the change, too.
Rather than just relying on likes, comments and shares to assess the value of a particular post, the social site announced it will start paying attention to how much time users linger on a post — which means the more engaging the post, the more likely it is to make it into your News Feed. (Video via Facebook)
So, you’re scrolling through your News Feed, and you stop on a short movie of a cat. You scroll a bit more and stop to see what the deal is with that click-baity headline. You go back to scrolling and momentarily stop to read the news.