In the age of privacy concerns, even your TV is listening and recording what you say.
It sounds a lot like a passage from George Orwell's dystopian novel, "1984": a device in our living rooms that tracks everything we say. (Video via MGM / "1984")
But this isn't unprecedented. LG found itself in trouble in 2013 after its smart TVs were found tracking large amounts of user data.
And that same policy details how users can avoid having their data tracked, though at the cost of not using the voice recognition feature at all.
Samsung says the data collected isn't sold to advertisers but is used to improve the TV's performance.
So, it is kind of creepy but for the sake of advancing the technology. But does that make it OK?
Well, regardless of Samsung's intentions, there's always the potential for the company or its undisclosed third-party to get hacked and all that data leaking out to the Internet.
Samsung has released a statement saying it has industry-standard safeguards in place, including data encryption. But without knowing who that third-party is, a lot of people might find it hard to trust the tech giant's security.
This video includes images from Getty Images.