EU Telecoms Would Make Risky Bets By Blocking Google Ads
Blocking mobile ads hasn't worked before and could bring regulatory trouble, but the amount of money telecoms might wring from Google could be huge.By Evan Thomas | May 16, 2015
There’s really good money in mobile advertising, and a new report suggests wireless carriers in Europe are ready to risk Google’s bad side to get a piece of it.
Sources who talked to The Financial Times say some EU carriers could start blocking mobile advertising on their networks.
“The idea is to specifically target Google, blocking advertising on its websites in an attempt to force the company into giving up a cut of its revenues.”