Electronic Music Pumps Up Jams, Festivals And The Economy
Electronic music festivals have exploded in popularity, in large part because of social media. But how do these events affect local economies?By Lexie Hammesfahr | June 22, 2015
Electronic dance music has exponentially grown in popularity since the Coachella music festival first opened its gates in the summer of 1999.
Meet two of the world's top DJs, Tiesto and Calvin Harris, who reportedly bring in casual incomes anywhere between $28 million and $66 million. But the option for artists like them to go mainstream wasn't always there, so in a lot of ways, they can thank the Internet.
Electronic dance music that started in underground Chicago, New York and Detroit nightclubs helped propel the genre into the era of the Internet and social media. Before the Internet, house music parties were spread by word-of-mouth, which was basically a precursor to Twitter.