(Image source: ONTD_Political)

 

BY KERRY LEARY

ANCHOR CHRISTINA HARTMAN

 

A Cincinnati dry cleaning company is facing some harsh feedback after implementing a controversial marketing technique. 

 

The company is using wire coat hangers to spread the word about its pro-life opinion -- each hanger says, “choose life!” and has a picture of a baby on it.

 

Pro-life activists have been known to use newspaper ads, graphic signs and bus stop benches to spread their beliefs, too. A YoungTurks commentator noted there are plenty of other places a company could share their beliefs.

 

“Yeah you have the coat hanger that you can advertise on but there’s also like those big bags, you could put something on that, there’s the tags for the clothes, it seems like they worked hard to put it on the most offensive part they actually give to people.”

 

And these coat hanger ads aren’t new. A writer for ONTD Political notes, as far back as 2010, bloggers had posted pictures of the ads. 

 

“So despite over two years of attention, the business continues to think this is an excellent cross-advertising campaign. In fact, the practice was losing them customers as far back as August of 2010...”

 

But a writer for the Stranger notes, “[One commentator] calls it the worst ad placement ever. I’m inclined to disagree—in fact, I think it’s the most persuasive pro-choice ad ever.”

 

Dry Cleaner Under Fire for Pro-Life Message on Hangers

by Nathan Giannini
0
Transcript
Dec 11, 2012

Dry Cleaner Under Fire for Pro-Life Message on Hangers

(Image source: ONTD_Political)

 

BY KERRY LEARY

ANCHOR CHRISTINA HARTMAN

 

A Cincinnati dry cleaning company is facing some harsh feedback after implementing a controversial marketing technique. 

 

The company is using wire coat hangers to spread the word about its pro-life opinion -- each hanger says, “choose life!” and has a picture of a baby on it.

 

Pro-life activists have been known to use newspaper ads, graphic signs and bus stop benches to spread their beliefs, too. A YoungTurks commentator noted there are plenty of other places a company could share their beliefs.

 

“Yeah you have the coat hanger that you can advertise on but there’s also like those big bags, you could put something on that, there’s the tags for the clothes, it seems like they worked hard to put it on the most offensive part they actually give to people.”

 

And these coat hanger ads aren’t new. A writer for ONTD Political notes, as far back as 2010, bloggers had posted pictures of the ads. 

 

“So despite over two years of attention, the business continues to think this is an excellent cross-advertising campaign. In fact, the practice was losing them customers as far back as August of 2010...”

 

But a writer for the Stranger notes, “[One commentator] calls it the worst ad placement ever. I’m inclined to disagree—in fact, I think it’s the most persuasive pro-choice ad ever.”

 

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