Drake once said, “do wrong to none." He kept that in mind when a social media campaign for a fan who had recently died caught his attention.
After British super-fan Jamal Ottun died in a drowning accident, his friends started a social media campaign using the hashtag #DrakeNoticeJamal.
Almost 40,000 tweets were sent before Drake posted an Instagram picture of Ottun with the caption, “Heard this young man was a big fan. Rest In Peace Jamal. Watch over me from way up above!”
This isn’t the first time people have used the powers of social media to get a celebrity’s attention.
In 2014, fans used the hashtag #SongForTri to get Ed Sheeran’s attention.
That social media campaign worked – Sheeran called Priestley and sang to her. Shortly after, she died.
Sheeran’s buddy Taylor Swift was pointed towards a 4-year-old with terminal brain cancer thanks to the hashtag #ShakeItOffJalene.
Jalene Salinas had a final wish of dancing with Swift to “Shake It Off,” and while that didn’t happen, Swift Facetimed with Salinas for 20 minutes and sent her a gift box of signed merchandise.
“I’m so sorry you’re having a bad night,” Swift told Salinas.
And when a 60-year-old comic book fan with advanced prostate cancer had just three months to live, his family started a Twitter campaign with the hashtag #CapForStrat.
Stratford Caldecott would not live to see "Captain America: The Winter Soldier" so his friends and family asked the "Avengers" actors to take a picture of themselves holding a sign saying that their character supports Strat.
The campaign caught the attention of the superhero gang and also caught the attention of Marvel – who organized a private screening for Caldecott at his hospital.