Dos Equis' 'Most Interesting Man' Is Too Interesting To Work On TV
The beer company plans to hire a new face for the campaign to make it more millennial-focused.By Cody LaGrow | March 9, 2016
"The Most Interesting Man in the World" doesn't retire in Florida; he prefers Mars in the springtime.
You probably know 77-year-old Jonathan Goldsmith from his signature catchphrase for Dos Equis beer.
He's hanging up his hat after nine years of making us all feel less alluring. The company just aired the last commercial with Goldsmith, who's grown too interesting for Earth. Dos Equis credits the campaign for helping triple its business since 2006.